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It’s that time of year when many businesses start to plan marketing initiatives for next year. Usually that includes making changes to their company website. Website projects happen many times in the history of a business. Yet why is it that more often than not everyone is so unhappy with the outcome?
If next year’s website project is your responsibility, you are already starting to worry. Decision-makers have a lot of expectations. Everyone wants a business website that is high quality, finished fast and low budget. Cybervise can tell you, after a decade of managing web projects, you won’t get all three of these. You need to figure out what are the priorities.
Our discussion this month will help calm the fears of non-technical website owners. Managers who need to work with website developers on next year’s marketing goals. Cybervise will outline a strategy to get the most out of your next website project.
Here’s what we covered:
- Defining Your Project– A little preparation that can save a lot of budget.
- Timing– Scheduling is easiest way to maximize budget.
- Testing– How to make sure you get exactly what you want at the end of your website project.
Original Broadcast: October 19, 2018
Additional Reading:
Introduction:
Your business website will be redone several times in the life cycle of your business. So why is it that everyone ends up unhappy with the results? What happens is internal staff get assigned to lead these website projects.
They’re not trained a trained web developer. Or are they trained in website best practices. And here they find themselves managing this technical staff. Because of this lack of experience they hesitate to tell the developer when they are unhappy.
This is where the breakdown starts to happen. Communication improvement breaks down to three different areas: planning, timing, and testing. My goal is to give you understanding of how a website project works and where these three areas come into play. Maybe through improvement we can create a better outcome?
And I’m going to do this as best I can in a very non techie way.
Related Recordings
- Marketing Team Turnover – Potential Costs to your Business Website.
- Getting Ready for a Re-Design. A Case Study of a Successful Project.
- Architecture of a Website Strategy
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