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It’s that time of year when many businesses start to plan marketing initiatives for next year. Usually that includes making changes to their company website. Website projects happen many times in the history of a business. Yet why is it that more often than not everyone is so unhappy with the outcome?
If next year’s website project is your responsibility, you are already starting to worry. Decision-makers have a lot of expectations. Everyone wants a business website that is high quality, finished fast and low budget. Cybervise can tell you, after a decade of managing web projects, you won’t get all three of these. You need to figure out what are the priorities.
Our discussion this month will help calm the fears of non-technical website owners. Managers who need to work with website developers on next year’s marketing goals. Cybervise will outline a strategy to get the most out of your next website project.
Here’s what we covered:
- Defining Your Project– A little preparation that can save a lot of budget.
- Timing– Scheduling is easiest way to maximize budget.
- Testing– How to make sure you get exactly what you want at the end of your website project.
Original Broadcast: October 19, 2018