The Great Content Recycling Project – Reusing Offline Content for the Web

How Did Cybervise Re-Use Content to Improve Website Performance?

Everyone struggles to get new content on their website. That includes us at Cybervise too! Like most companies, it turns out we were already producing a lot of content each month. We just needed to find a way to translate that into website content.

In 2021 we began the Great Content Recycling Project. Our strategy included a schedule of one-time and re-occurring tasks to take existing content and use it on our website. Our goal was to provide helpful content for our visitors. At the same time improving our organic search and website performance. Come and hear about the steps of this journey.

What We Will Cover:

  • How we found our content to recycle.
  • Details of our Content Schedule.
  • How recycled content improved site metrics.

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Recycling content has been a buzzword marketing for a while. The reason why recycling content works is not all people consume content the same way. Some people prefer to read blogs.Some people like looking at social media posts. Some people like podcasts. Some people are YouTube people. Everybody has their own way of consuming content for professional development.

One of the things that we struggle with is getting new content up on the website. It’s a common complaint. But why is that happening? Well, what we found was a lot of our creative time. A lot of our writing resources were going into creating offline content. Or content not originally meant for web pages. For us that represented our monthly webinars. Which has proven to be a good communication tool for us. That is how the idea of recycling came to us. Why can’t we take more advantage of this content on the website? So we began what I am calling the Great Content Recycling Project.

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