94% of buyers in the Industrial Buying Cycle research information online before making a purchasing decision. (2018 State of B2B Procurement Study)
Manufacturers need a strong website. Cybervise has worked with websites at all points in the buying cycle. We noticed that websites for manufacturing have unique requirements. Some of the marketing advice you are reading does not follow what we see happening with manufacturing websites.
Our discussion will highlight website strategies that need to be “tweaked” for manufacturers. We will touch on keyword strategy, content strategy and lead generation. Let’s push the conventional wisdom on website best practices and talk specifics about manufacturing.
Here’s what we will cover:
- Keyword Strategy – Tweaks to your SEO practice.
- Content Strategy – What to post? Data Sheets? Pricing?
- Lead Generations – What techniques are working to get leads from the website?
Original Broadcast: October 25th, 2019