Why Good Website Content is Critical
What website strategy would improve website performance? Help grow your business, further a sale and save you money? Without content you don’t have a website. Unfortunately, content is the …
Do I Need Website Maintenance?
Are you reviewing your company website? Is part of that review looking at expenses related to the website? If your answer is yes, that may be what is attracting …
Reviewing Blog Post Performance
Analytics to track and test your blogging strategy. I have been publishing blogs on our site since 2011, so I have a lot of material. In 2018, as SEO …
How to Implement an SEO Strategy
There has been a lot published on whether your company should have an SEO strategy. There is also a lot of information about what should be in your SEO …
Hiring a Webmaster: Benefits of Outsourced Webmaster Services
The good news is you are thinking about a webmaster. That means you are thinking about how to keep your website updated on a regular basis. If your staff …
What is a Website Content Review?
Your website content is a major contributor to your website performance. Has your website has been up for a while? Have you been adding content regularly to your site? …
Google Trends – Free Content Ideas from Google
Google Trends is a free tool offered by Google to give business owners access to search data. You can use the tool to find out what users are searching …
The Economics of Website Projects
Understand the money-side of a new website. How costs are determined and how budget gets out of control. How Much Should I Pay for My Website? Unfortunately, there is …
Prepare Your Website to Track Sales Goals
Your company website is a key part of your sales team. Just like every other member of your sales team it should be tracked against sales goals and subject …
Testing Your New Website – Take Control of Your Web Project
It’s that time of year when many businesses are kicking off marketing initiatives. Usually that includes making changes to their company website. Website projects happen many times in the …