2021 turned out to be an amazing year. I know we are not quite done with it, but so many things popped up that seemed to move us towards business progress. At the beginning of the year I set as one of our strategic goals to focus attention on our company website. I wasn’t unhappy with the performance, but I wanted to see what extra attention might do. I wanted to see what kind of time and resource commitment our website required. And being that websites are our business, pass that on to others.
At the start of this year, I was overwhelmed by all the ideas. Extra attention equaled extra to-do items. We took each one-at-a-time and the pace has slowed a little as we moved into the last half of the year. Our number one driver of traffic to the site is our monthly webinar series. I had to put that on hold in September because of family leave. But the good news is that the work we started at the beginning of the year is paying off. I look forward to seeing what happens when we restart our programming in January.
Who is website thankful?
We all have those moments. You are so busy with the work in front of you that the attention to new sales slips a bit. But when a good website is doing its job, its out there selling for you. We have met some great new customers through our website. Which makes use very thankful for a good third quarter this year.
2020 forced a lot of businesses to move more functions online. I don’t know how many people had accounted for a world-wide pandemic in their business plans. But I do know of many businesses that were thankful that they had been proactive with their website. They stayed up-to-date. And because of that, they were able to make quick changes when it was critical to their operation.
A common theme among businesses that transitioned well to online was a proactive strategy. They put time and resources toward the website. Instead of cutting when business slowed down. The first instinct was to reduce expenses. But if you were the one person who didn’t when everyone else did, you did well in 2020.
What does it feel like to be “website thankful”?
To be “website thankful” starts with having a company website that helps your team. Not a problem to deal with. A good website sparks ideas. Not just for you. Not just the person who works to improve it, but for the visitors that come to your site. If your website content sparks ideas on how to solve a problem or a project for the future, that is a site that works.
As you start to think about what to do next year, take a moment to reflect on what has worked. Name the website projects that succeeded and felt worth the time and resources. Maybe you just thankful to spend less time troubleshooting? You made the upgrades necessary to reduce the problems and now you are in a good place to move forward.
Signs Your Website is on the Right Track
- You know you are on the right track with your business website if:
- You have a reason to look at your own website every day.
- Updating your website is part of your routine.
- During a sales meetings, you need to show a page on your website to complete the sale.
- You now have a revenue stream solely from your website.
- Your biggest source of leads is your website.
- The quickest way to communicate to your customers is by posting on the website.
- Customers quote your website to you.
- New product launches always include website content as a step in your process. You wouldn’t launch something new without it.
- High quality content brought you new business opportunities this year.
- High quality content created more online visibility. This resulted in attention from the press or industry recognition.
What if you can’t imagine “website thankful”?
Now is the time. Start thinking about next year and what your website could become. Use your reflections to list all of the problems you are having with your website. Ask yourself what would you really like from your website? Dream big and make a plan and budget for 2022.
Check out our webinar archives. Especially the broadcast called: Is Your Website an Essential Service? Then if you still need some help, sign-up for a Free Consultation and we can help you plan.