How do we know when we have quality content? Working on the content of your website is the best thing you can do to improve performance. How do you know when you have done enough? What characteristics define web content that will do well in search results? And no, this is not all about word count.
Our webinar this month is going to highlight the best practices and debunk the myths of what makes good content. The goal is to define what is quality content for your target customers. And measure when its working.
What We Will Cover
- Debunk the myths of what makes up quality content.
- Quality goals for each page on your website.
- How to measure what is working.
Related Recordings
- Creating Your Content Hubs
- Better Website Content through Storytelling
- Professional Website Content Styling
Introduction
My original thought on this program was to solve a big problem. And also a common problem. Everybody wants their website content to work, and businesses really need it to work. Quality content is not a new topic and this is something we’ve addressed before. But this is not easy. Search optimization and quality content are talked about together quite a lot. What I set out to do, to do this presentation today was to find some concrete instructions. How do we do this, what exactly is quality content?
What I found was very frustrating. There seems to be a lot of lingo, buzz words and insider terms that kinda talk about what this all means. And what I’m trying to dig down into is, what are the actual how-tos. Give me a task list of items to do to improve my website.
What I’m sharing with you today is some of the steps that I have found. What I have started using myself to help create website content faster and better.
Interested in more webinars? Check out this month's broadcast.
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