Yes, we offer Website Maintenance Services. We have clients that come to us knowing what needs to get done on their websites and they need us because they are having trouble getting these tasks done in a timely manner.
You may be reading this post because you have a website and you really haven’t paid attention to it lately. You may be asking the questions, “What am I supposed to be doing with my website” and “How often should I be working on my website”. If you are asking these questions, chances are what prompted this was a nagging concern that your website may not be doing all that it should. What I can tell you is that regular maintenance will improve the performance of your website.
How often should you be working on your website?
We have been tracking this for years with our customers. We have found that to have a well performing website, you need to be paying attention to it on a monthly basis. Now this doesn’t have to be attention from a webmaster or a programmer. For example, if you are blogging or have the capability to blog on your website, then a new post at least monthly well help keep your website up-to-date.
If you are concerned about your search presence, we have that noticed that since Google started rolling out the Panda/Penguin updates a couple of years ago, ignoring pages on your website for months at a time will diminish search traffic to those pages and that results in reduced search traffic to your entire site over time.
What are you supposed to be doing with your website?
To give you a place to start, here are a few critical areas to begin looking at as part of your regular website maintenance routine:
- Refresh Your Homepage – Nothing says neglected website like a website homepage that has not changed in a long time. Maybe as your first goal, review your homepage on a monthly basis. You don’t need to re-do the whole page every month, just pick a section where you could do something new or maybe swap out some images or feature a new product/service.
- Technology Updates – While your website hasn’t changed, the technology that your customers are using to view your website is changing all the time. It’s not only about new versions of web browsers any more, but new devices used to view your website. Wouldn’t it be terrible is a customer was trying to get your phone number off your website and your site doesn’t load on the device they are using? If your site was built using a content management system, like WordPress or Drupal or Joomla, updates need to be performed regularly to keep your website secure.
- Content – People and search engines need your website content to understand what you are about. Think about creating a regular schedule to review your content, even if all you can do is one page per month. Check for any content that is out-of-date, don’t forget the images too, links that are broken, important information that is missing and most important, pricing that is out of date.
Are you paying for website traffic? Maybe using Google Adwords, banner advertising or maybe retargeting? Don’t forget to check up on the performance of the online advertising you are paying for. If you are paying for website traffic, you may need to make adjustments along the way to be sure that your money is working for you. Or if the advertising is not working, stop putting money towards it.
Website Maintenance Activities are not optional, they are part of business. if you are not keeping up, maybe it would be good to have some help? I know where you can find it!