How To Select My Focus Keywords
What keywords do you use to talk about your products and services?
Talk To Your Sales Team
What keywords do potential customers use to describe your products and services?
Look At Your Competitors
View your competitors websites. Do you notice keyword phrases used often?
Google Search Console
What Queries are your already generating traffic from? Could you improve your position and gain more traffic?
Take a few of your brainstorm keyword phrases and search from them in Google's Keyword Planner. Google may suggestion more ideas.
Organize into themes
Take all your keyword phrases and organize them into one list. Group any similar keywords. Groups will become your keyword themes.
Assign a theme to a page
Find a page of content on your website for each theme. Use only one theme per page.
Enter your theme into the Focus Keyword box on your Yoast Plugin and start optimizing!
Enter your Focus Keyword