How to Spread Your Big Ideas
Struggling to get people to attend your events, comment on posts or download your white papers?
Join us for a free webinar on May 1st as Carmen Krupar of Cybervise and Rob Bunting of CIG talk about the strategic use of online advertising to help boost website content performance.
In this webinar you will learn how to:
- Develop an effective content marketing strategy
- Identify content topics that will get results
- Reach your target market
- Put your website and customer data to work
- Get the most out of social media posts
- Utilize focused, efficient content marketing advertising options
Original Broadcast: May 1st, 2020
Introduction:
Joining us for this presentation is Rob Bunting of Cincinnati I-Marketing. Why I wanted Rob to do this presentation. This was a result of conversations with our Cybervise customers. We have clients doing a lot of work, producing some really high quality content. They’re blogging. They’re spending time creating white papers, and events. But that’s where it stops. They are putting all these resources towards content productions and putting them up on their website. But then they wait for somebody to find it. As far as organic search traffic, the idea of getting new content noticed is going to get harder and harder. And so that’s part of what I wanted Rob to address today.
We are already in a world where people are flooded with content. Coming from many social marketing channels. More than ever companies are thinking, we really need to get results from our marketing. The days of running ads because we want people to see our logo or to win an award are dwindling. So let’s get some results from our advertising. And if we’re going to produce content, let’s get some mileage out of it. We are going to talk about some ways to do that efficiently with advertising.
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