Does your website really need a redesign?
Let’s discuss the pros & cons.
Website redesigns can do harm to an existing website. Redesigns need to be planned strategically to make sure that a major change to your website would actually solve the problems.
Current customers who regularly use your website will react badly to a redesign if they could no longer find the information they frequently view. Every website redesign needs to include a statistical analysis of the existing content pages to make sure well performing pages are still available.
When planning a redesign you must also consider the impact to yoursearch engine rankings. If any of the pages of your existing website are currently indexed by search engines, removing them or re-naming them will cause error messages for searchers and search engine spiders, if not addressed. Redesigns must be carefully planned in order to prevent any loss in search engine position.
Top Five Reasons to Redesign your Website
- You receive a lot of negative calls about the website – If you are getting calls from people complaining that they cannot find something on your website or that your website is hard to use, you need to change. Websites should be saving calls or generating calls with more business for you. This website is now costing you money, change it.
- Significant change in your company identity – if the visuals on your website no longer match what your customers use to identify you, make a change. Customers may be leaving your website because they don’t realize it’s you.
- Outdated website structure or technology – if your website was created with code that cannot be displayed by current web browser versions, then it is time for an update. If people are having trouble viewing your website, chances are search engines are having problems too.
- Content needs to be re-prioritized – if your current website structure is burying new information at the bottom of your pages, then visitors may not realize new information has
been added to your website. Moving updated information to a place of prominence may bring visitors back.
- Website content is very “company” focused – maybe your website audience has left because you had nothing to say that applied to them? Focus your website on your customers and visitors will return.
For more opinions on whether or not to redesign, read some classic articles by leading website experts.
- Retaining Traffic after a Web Site Redesign (SearchEngine Watch)
- Good DesignersRedesign, Great Designers Realign (A List Apart)
Would you like help deciding whether or not to redesign? Signup for a free website consultation.