2019 is the year of Maximum Value, More Users and Brand Trust.

Business forecasts for 2019 are talking about: riding out a rocky economy, who deserves trust and readiness to handle change.

Users/Customers are looking for more consistency and transparency in communications. All of these issues circle back to the company website.

For once we are not starting off the year with a list of requirements. We don’t have a to-do list of must-haves. We can use our budget and resource to move beyond the basics. Start out the year with plan. Make a wish list on how to move your website forward and become the site you need to grow your business.

Here’s what we will cover:

• Set Your Website Goal– Forget about the to-do list for now. If you could improve one area of your website, how would that impact business?
• Supporting More Users– Can we finally get past the idea of your website as a marketing brochure? Your website should touch all parts of your organization. If not, why?
• Web Content Providing Value and Trust– In 2019 we need our web pages to provide maximum value to our company. At the same time, creating a brand that people trust. How do we do that?
• The Radical Redesign– What should I do in 2019?

Play the Recording

Original Broadcast:  January 25, 2019

Additional Reading:

• The Economics of Website Projects
• Using Business Goals to Create Website Goals