When a website is done right, it can have a big impact on a business. If you are trying to think of a way to grow your business right now, consider putting more resources towards your website. Here are just a few ways your website could be working for you.
You can look and act a lot bigger than you are.
This just in: Websites Can Grow Businesses! If your website is polished, professional and fresh, when a user visits your site for the first time, they have no idea how big your company really is. A great website can make a small company look big when your website compares favorably to any site out there. A site that is easy to use, provides valuable content and has a professional first impression, will be a big site to any user. What says small start-up more than a homemade website from packaged templates?
Don’t forget your follow through. Plan carefully how you will respond to inquiries off your website. This is another place where small businesses go big. You have the ability to give this a personal touch and customers don’t have to wait 24 hours to wait to make their way through a large support queue. Respond quickly and plan for the large volume of success.
Increase your sales territory farther than humanly possible.
When your website is great, its like you have a salesman on the ground in every city worldwide if you want to, or working 24 hours in your local region. As a business owner you are probably spending a lot of time meeting people, networking, getting your business’ name out there. If your website provides useful information or a product/service that people need, that website is drawing new customers to your business all the time and can work through search engines and social media to spread awareness about the great work you do.
Quick and Nimble wins the race.
I think that small business has a serious advantage in online marketing. When you have an idea you want to try, you do it. If something doesn’t work, you pull it. There are fewer levels of decision makers to run things by, no management teams or boards to impress, just you and your customers. Especially with Google’s new emphasis on fresh content, use this to your advantage and get that great website content out there.
Now is not the time to skimp.
A website that promotes business grow is innovative and fresh. They are not a diy project, something your kid/niece/neighbor put together, but your corporate headquarters in the online business world. Make your website a business priority and watch your site become an important member of your team, growing your business to the next level.