Strategies are changing. It doesn’t matter whether you are starting or have been blogging for while.
What are we supposed to be doing about blogging in 2025? We started our Cybervise blog in 2010. Blogs have always been a go-to SEO strategy. Blogs were an easy way to grow your website and add keyword information to your pages. Without impacting the overall structure of your website. But is this still true? Our blogging style has changed a few times since we started. Now it looks like things will change again. First, its important to think about why you are blogging in the first place.
Why Are You Writing Those Blogs?
Here is our Cybervise blogging strategy timeline:
Phase 1 – When we started the blog, the purpose was more online visibility. Google was loving frequent updates and not a lot of people were doing it. Your posts got picked up in search right away without doing a whole lot. The goal was frequency and a wide breadth of topics. Since our business is website maintenance, frequent updates made a lot of sense.
Phase 2 – Then our blogs got a little longer and less frequent. We were specifically targeting keywords that had search traffic. They had a personal tone where we offered our own experience. A lot of the posts were timely updates and trending news.
Phase 3 – Next, we shifted focus. Instead of written blogs, our content turned to focus on producing our webinars. The blogs we created were followups to the webinars. How-tos on things we talked about in the blogs and recaps of the topic we covered. This helped promote the webinars and also create supporting content for our recording.
Phase 4 – Where we left off- longer posts that resembled more of a research paper. With data and references that supported our opinions on best practices. With more how-tos, but more detailed. The result was we got noticed by some big information sites which gave us a spike in traffic. A few key posts were driving a lot of traffic to our site.
Phase 5 – Now here we are in 2025. Our strategy at this point will be to shift the audience of our blogs. I don’t have high expectations that posts will drive a lot of traffic. Since updating websites is what we do there is still a business reason to keep adding new content to our site. We will use blogs to demonstrate expertise to visitors already in the sales process. The format of these blogs will likely resemble earlier blogs. Less like the research papers we had been doing last year.
The point of this discussion is why are YOU blogging? Blogging requires a lot of resources. Whether you call them blogs or articles or news or whatever. The point of doing this is to help your business. How do we do that now?
Blogging Best Practices We Know to Be True in 2025
- Quality Over Quantity. – Are you serious about blogging this year? There is an article from the founder of the WordPress Yoast Plugin you should read. He talks about shifting from content production to content publishing. Content production is cranking out as much as you can. Making sure you cover everything everyone else is talking about. Content publishing is creating original research. Stories where you can provide a unique prospective. I think a lot of people may find they can slow down their content schedule this year. Focus on fewer items that you haven’t seen anywhere else before.
- Attracting AI’s – Do you want AI’s picking up your content or not? I don’t know if we know the answer to this question yet. And there isn’t a right or wrong answer either. Much of our blogging in the past was educational topics. Or also know as Informational Posts. That’s the type of content people are now seeing in AI results and not coming to your website. But where did the AI learn that information? From your website! It is so early in this it is tough to know how this will play out. Right now AI’s are sending maybe 1% of their traffic to websites. A new study says that 63% of websites are getting a piece of that 1%. Meaning its not just few big sites, but many sites are seeing AI traffic Smaller websites are getting the most benefit. This will only get bigger. If you want traffic from AI’s spend some time this year on the tech side. Make sure you content is indexed by search and is easy for the AIs to get to.
- But Don’t Use AI’s to Write Your Blogs – Taking shortcuts is not a strategy. Several studies have already revealed that website visitors are getting very smart about AI content. One study found that regardless of age group, 82% of readers can spot AI content. Go back to item #1, if volume is not going to help, why would copied text from someone else help your site? There is a role in your marketing plan for these tools. But being your blogger should not be one of them. Google just updated its Search Quality Guidelines to add downgrades for AI text. If this is the only way you can blog, save your time. It will hurt more than help.
- Be Specific. Real Specific. – The one thing that no program or competitor can do is be you. Early on when I was blogging I felt like I was able to talk more about my experience and my opinions. Without having to find verified references that backup things I have seen with my own eyes. This could be a new era of blogging. One where we get to be ourselves and be specific. Talk about the one customer who had the same problem last week and this is what worked for them. AI’s can’t copy your voice. They can’t tell your stories. Use your website to fill this niche. The people who want to do business with you want to hear what you have to say.
A good place to start would be to organize blogs that you have. A blog inventory will help you get a sense of what is currently working and where you need to improve. Sign-up for a free consultation or submit a support request if you would like Cybervise to take a look at your blog.
