2014 marked an important milestone. For the first time in history, the majority of searches in a search engine came from mobile devices. 65% of search traffic originated from a phone or tablet and the number is not shrinking. We knew that Google was emphasizing the mobile experience. However, that focus has taken on a new urgency.
On February 26, Google announced effective April 21, 2015 a major change to its algorithm and adding Mobile-Friendly factors as a ranking signal. Yes, this means if your site is not configured properly for mobile, it will effect your ability to get search traffic. Usually when Google makes a major change, we find out about it after the fact and have to guess what exactly it means. The fact that they announced this ahead of time and laid-out the specifics of what will happen is BIG.
What is bothering me is that many web companies are using this as a scare tactic to make business owners panic with cold-calling and email campaigns, telling them they are about to drop-out of Google if they don’t sign now. There is no need to panic, you just need to prepare. Remember, there are lots of business websites is the same situation. As a business owner, I don’t respond to these types of tactics, I prefer to make informed decisions.
So let’s go over what you need to know: