Intro to User Experience

Creating a Happy Place for Customers Online

Visitors navigate search results and other websites to get to your company website. We want them to feel like they have landed at a safe online harbor. A place they will want to stay and encourages them to find a solution to their problems. What if all they find is a cold iceberg instead? What if a warmer welcome could produce more results?

User Experience is the science of making websites easier for people to use. It’s just common sense. A site that is easier to use gets used more often and generates more business. Our February discussion will take about how to make that happen.

What We Will Cover

  • What factors determine User Experience?
  • How do you test and measure User Experience?
  • Why User Experience is a hot topic now?
  • Different audiences that need good UIE.

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