For B2B Websites, the end of the year can sometimes be a slower traffic time. For B2C, just after the holidays may have some downtime. Take advantage of the quiet and clean-up your website to get ready for the new year.
End of Year Website Clean-up Part 1 : Files and Software Updates
1. File Clean-up
Take a look at your site files on your web hosting account. Look for html files from your old site, or old download files like pdfs. Things like old presentations, images or videos can take up a lot of room and you are probably charged for the amount of space you use on your hosting account. If you are not sure whether or not you will need the files, download them to a local backup folder. You can always re-push the files back to your site if you need to. Just remember, before you start deleting anything, make sure its OK or not necessary to run your site. To be safe, take a backup of your site before you start.
2. Backup Setup
Now is a good time to check on your website backups. Make sure they are running. Make sure they are saving successfully. You have a large archive of backups, you can get rid of the ones you don’t need. Keep one from every major update of your site. If your site is running a content management site (cms), like WordPress, you will want to make sure you have a good backup and know how to restore to it, so you can continue your Website Clean-up activities without risk. Most CMS platforms offer plugins or extensions that help to create an automatic backup and easy restore.
3. Software Updates
If you have been putting off the software updates of your CMS, now is a great time to catch up. Make sure you have a good backup and know how to restore to the previous version. Pick a time when you don’t have a promotion running or marketing promotions driving a lot of people to your site. Just in case the update causes any problems on your site.
4. Check Your Renewals
Check your website accounts, domain registration, website hosting renewal and any licenses for items on your site. Make sure the credit card info is current and renewals were completed. This would also be a good time to evaluate any content items paid for on your site. Before they renew, check your analytics. Are visitors visiting the content? Are they using the paid tools? Do the paid items drive traffic to the site? If not, no need to renew and keep in your budget for next year.
5. Update your Logins
If you haven’t reset website passwords in awhile, now is a good time. Especially if you have had employee turnover, its a good idea to update the logins. For CMS based sites, review your lists of website users. Make sure they are all people you recognize and delete everyone you don’t.
Check back next week for another End-of-Year Website Clean-up checklist. Coming Soon: the 2016 Website Strategic Plan. Check out last year’s free download to help give you a head start.