Does Your Company Need a CMS Website?

Do you really need access to your website content?  Think strategically before you build your next website.

There is an interesting new trend popping up among web developers, building brand new websites without a content management system behind them.  For the last few years,  websites with a content management systems were the norm.  The most popular  right now is WordPress.  Cybervise has been an advocate for helping businesses to gain control of their websites and we see better results when website owners get involved on a regular basis with the website content.

However, many web developers are arguing that, many website owners have good intentions,  but how often are they really updating their website on their own?  What if the same resources that are being used to allow non-programmers access to make simple website changes could be redirected to help improve user experience for visitors instead?

Could you skip the CMS?   Here are the pros and cons:

Arguments for Not Implementing a CMS

  1. Less Code –  Adding the ability to have a non-programmer edit your website,  regardless of which CMS you choose,  puts a lot of extra code in your website.  Extra code means a slower website.  A faster website is a better performer.
  2. Security – If your people aren’t logging into the website, that means other people don’t have access to either.  I know many are having concerns about security with WordPress sites,  and no website is going to be completely hack-free,  but if you close up the access points by eliminating CMS, you will improve the security of your website.
  3. Budget – Every web project has a budget.  Do you have website functionality you would like to add that could bring more revenue to your company?  If you paid for this item (like an online tool, customer portal?),  instead of the CMS,  could it have a big impact on your business?
  4. Who does your updates now? – Do you have no time for website updates?  Is this something you normally hand-off to experts anyway.  If so,  why not build a website that is easy for the experts to update?  If they can work faster, it saves money in the long run.

Reasons You May Still Want a CMS

  1. Maintenance – Without a CMS, you will need to rely on your web developer for on-going updates to your website.  If your relationship is good,  this may not be a problem,  but if you are concerned about timeliness of your requests and small updates getting priority,  a CMS may be a necessity.
  2. Search Optimization – If you are working on improving your organic search rankings,  you know that working on your website content is a priority and a routine task.  Depending on how aggressive your strategy is,  you could be talking about daily changes to your website.  If you had to outsource this, it could get costly and easily justify the need for a CMS.
  3. Marketing Support –  Your company website is the hub of your company marketing plan.  Sometimes it serves a roll beyond just basic company content.  You may need special promotions highlighted,  events promoted,  or landing pages for social media or ad campaigns.  You need your website to support your marketing activities and if easy access to create content is the best way,  then you need a CMS in order to move quickly.

Web Developers love to work with the latest and greatest tools,  and more often then not,  new tools can produce better websites.  However,  the latest tools sometimes don’t  make sense with business objectives.  Make sure, no matter what method is used to build your website,  the website fulfills your business goals.