Design Details that Impact Website Performance

Why does one website look really great, but when you try to create the same look it never turns out the same? Do you like to tweak your business website? Do you ever wonder if you are doing the right thing? There are design details that give away and amateur versus a professional.

Websites are now built using tools to encourage all skill levels to make website updates. Tools like WordPress make it easy for website owners at all skill levels to add content on a regular basis.

Some tools are starting to take this a step farther and give everyone access to a few design tools. We get the point. Be able to do more without always have to call a developer. The problem is the skills needed are not only technical, but good design too.

Our discussion will hit the 3 worst offenders: type, color and space. Areas where experience will show and impact your website’s ability to generate business.

Here’s what we covered:

  • Type Fonts – Are they turning away business?
  • Use of Color – Why you look like an amateur.
  • Managing space as screens get smaller.

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Original Broadcast : September 21, 2018

Additional Reading:


The past few years, most business websites use a content management system. Something like WordPress, Joomla or Drupal. The original intent for having content management systems was to help website owners manage their sites. Some of the day to day updates can be handled without a web developer. If you don’t have an internal resource, you not have to call your web developer all the time. Which is a very good thing because the demands for website updates continues to increase.

The problem is content management tools now provide more access to the design components of the site. More hands have access to design. Every page becomes each person’s take on what the website should look like. and then you start to lose some of your brand identity. The website starts to lose some of the brand identity and design consistency.

We will discuss the biggest mistakes untrained staff make with design choices.

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